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Win with the Lion : ウィキペディア英語版 | Win with the Lion
"Win with the Lion" (Ukrainian: ''Перемагай з Левом'') is an annual tourism conference held in Lviv, Ukraine, each autumn. The conference is mainly organized by the non-governmental organizations Etnovyr and Dik-Art. ==2009 conference==
The first "Win with the Lion" conference took place on 29 October 2009, in Lviv, Ukraine. The main aim of the program was to present the historical and tourist potential of the city and prepare it for the arrival of the 2012 UEFA European Football Championship. There were presentations by domestic and foreign tourism experts, round table discussions about branding and tourist products, workshops, and discussions about whether Lviv should join the international association European Cities Marketing. The conference was organized by Lviv City Council in association with representatives of the city's tourism industry. Foreign experts that were invited to the 2009 conference include: Dieter Hardt-Stremayr, President of European Cities Marketing; John Heeley, Professor at Nottingham University, and founder of Best Destination Marketing; Adam Mikolajczyk, executive director of Brief for Poland; Ossian Stiernstrand, of Göteborg & Co; Wolfgang J.Kraus, Vienna Tourist Board; and Brigitte Weiss, Vienna Tourist Board.
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